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Category Creation: An Insight into Unique Solutions

"If you've been doing something painfully for so long, it becomes a dull ache that you don't realize you have a problem," Sam Wanjohi.
When Sam Wanjohi started POPOTE INNOVATIONS LIMITED, he's idea was to find a software solution system for his company's payment. Little did he know that this was the birth of a spend management and payables solution that was necessary for so many companies especially with the rise of the pandemic.
Join him and Mark as they take a trip through Category creation which is quite evidently uncharted territory for so many founders and entrepreneurs

Guest Sam wanjohi
Date 29th March 2022
Length 54:03